Management

When using social media as a company or organization, there is more to consider than how frequently you send messages. With the wide array of social media platforms, it can be no surprise that the things to consider may be as numerous and varied as the means of sharing a message.

The purpose of this post is to answer of the most basic question facing many organizations and companies. By addressing this question, one possible tool is recommended to assist in managing your social media accounts.

How far is our reach?

If your organization uses Twitter, TweetReach may be the best tool for you. Not only does it measure how far your tweets travel, but also measured what kind of implications or impacts may result. 

It helps you to locate your most influential followers, which is key in knowing your target audience and developing a marketing plan. 

To learn more about this tool, above is a short overview that was created by the company. 

Though some tools do exist that are free of cost, TweetReach does have a monthly fee. The price is dependent upon the number of accounts that you manage. However, do not let price scare you off. According to socdir.com, this management tool has a 4 out of 5 star rating. 

Users have stated:

"Extremely helpful tool to estimate reach of a Twitter campaign. A must have in any community manager's tool box!"

"Very, very easy to use and understand. Lets you know how far your word is getting around."